🔥 What is PLT (PrettyLittleThing)?
PrettyLittleThing is a UK-based fast fashion brand owned by Boohoo Group, targeting young women aged 16–30. Known for affordable, trend-driven pieces and bold influencer marketing, PLT dominates platforms like Instagram and TikTok with glam aesthetics, celebrity collabs (like with Molly-Mae Hague, Saweetie, and Kylie Jenner), and #OOTD-worthy fits.
💼 What Does a PLT Brand Ambassador Do?
Being a PLT ambassador isn’t just about posting cute fits. It’s about:
- Repping the brand’s style and vibe
- Creating engaging fashion and lifestyle content
- Promoting discount codes, new drops, and sales
- Being active on platforms like Instagram, TikTok, or YouTube
- Attending or promoting PLT events, pop-ups, or campaigns
There are both paid collabs and gifting-only partnerships, depending on your audience size and engagement.
💖 How to Become a PLT Brand Ambassador
Here’s your game plan:
1. Level Up Your Aesthetic
PLT loves glam, confident, trendy fashionistas. Your feed should be:
- Consistently curated
- Focused on style, beauty, and lifestyle
- Lit with outfit inspiration, try-ons, GRWM, and hauls
You don’t need to look like a model—just embody the PLT girl energy.
2. Tag PLT & Use Their Hashtags
Use hashtags like:
- #PrettyLittleThing
- #PLTStyle
- #PLTInfluencer
- #PLTBabe
- #IAMPLT
Tag @prettylittlething in every post where you’re wearing them. They notice active creators engaging with their brand regularly.
3. Apply via Their Influencer Page or Email
PLT works with influencers through their internal team and agencies. Here’s how to connect:
➤ Option 1: Email
Pitch your stats, engagement, aesthetic, and why you love PLT to:
📩 influencer.enquiries@prettylittlething.com
Make your email 🔥 by including:
- Short intro
- Links to your socials
- Audience demographics (gender, age, location)
- A few high-quality outfit pics
- Why you’d kill it as a PLT girl
➤ Option 2: Apply via their Creator Program (when open)
PLT sometimes opens ambassador programs on their site or via campaigns. These usually run through creator platforms or forms on their website.